With the finish of Dartford Borough Council’s Small Business Day feature being announced yesterday, hopefully DBC will carry out an evaluation to see how successful this exercise has been. It was launched to coincide with Small Business Saturday, early in December, and appears to me to have been a rushed effort to support this event. Last year, if my memory serves me correctly, it was left to one particular Councillor to visit as many Small Businesses as possible in the last couple of days before Small Business Saturday, to show the Council’s support.
This year’s promotion covered predominantly businesses in the Town Centre. Whilst this is admirable, it shows a lack of effort or imagination not to feature some of the many other Small Businesses which operate in other areas of the Borough.
If this feature is to be carried out again next year, perhaps each of the 44 Borough Councilors could nominate a Small Business in her/his ward which could then be included. At least this would ensure representation from everywhere in the Borough, not just predominantly Dartford Town Centre.
I would be interested to know if any Dartford Matters readers did in fact follow this feature and if anyone clicked through to check out any of these businesses either direct from DBC’s website (three clicks to reach the actual business) or from our updates (just one click).
For the record, the last business to be featured is Gill’s Cakes, ‘designing and creating cakes for any occasion’.